Alexandra Ruskin
I created Cotswolds Content to assist businesses with strategic and goal-driven social media management, quick and effective copywriting (because let’s face it, this can be incredibly time consuming and AI doesn’t always get it right), team/product/day-in-the-life photography that understands your brand, user friendly website management and non intrusive, professional virtual assistant services that allow you time to focus on your business.
Social media Management
Both packages include consumer research so I can create content for you that helps to increase sales, website traffic or visits to your premises (whatever your goal may be) and target new potential customers. I will create a content strategy for you based on your business needs, aiming for quick wins; I’d like you to see improvements during the first month of working with me!
Phone photography and video content can be included as part of the Basic and Professional packages in addition to editing using professional software according to your brand style guide.
Basic package
£350.00 /month
✓ 2 posts on 2 profiles per week
✓ Gradual rebranding
✓ 11 hours of social media management and content creation per month
Professional package
£700.00/month
✓ 4 posts on 3 profiles per week
✓ Immediate rebranding
✓ 23 hours of social media management and content creation per month
Social media management
I can create content using your existing imagery or Cotswolds Content photography. If you don’t already have a sufficient amount of imagery then we can arrange a photo shoot pre content plan. I will post regular content at optimum times according to your audience and if beneficial for your business, set up and monitor paid adverts.
I will apply evolving marketing strategies according to digital reports I use to measure success. If I can an opportunity for your business based on regular monitoring of statistics, I will modify your content plan to achieve the best results possible daily. I use hashtag research for all content to encourage the widest audience reach possible organically and to target new audiences who I believe are likely to spend money with you.
I will use tactical copywriting, creating call to actions with a clear and tested user journey. I will always have your goals in mind when I write for you, for instance: Do you want more followers? Are you trying to get more website views? Are you trying to attract a different type of customer to your existing regulars?
Photography and Video
I can visit your business for a half or full day, capturing ‘day in the life’ style social media photography showing the authentic behind the scenes side of your business which is crucial when it comes to helping people understand your brand. For this I typically advise natural, authentic, phone photography and video that can be used for short form content. This is great for daily posting, quickly helping to build engagement and I’ve found just one photoshoot session can provide enough content to last up to three months. Even though I advise phone photography for this style of content, I will still be combining this with my own professional lighting.
I normally combine this with a professional photoshoot session using a professional camera and equipment for social media, website, unique product photography (which search engines love), print literature and email marketing use. This type of photography is an easy way to show off the quality of your products available, create attractive team headshots (people are drawn to faces and love to see the people behind a business) and to showcase your base which is great for locational SEO.
Cotswolds Content isn’t just business focussed, I offer personal photography too. This can be relaxed, beautifully edited family photoshoots, flattering headshots and attractive dating profile photography.
I am also glad to offer pet photography, which I can combine with my background in fine art and illustration to provide a hand drawn or painted portrait.
Website Management
Copywriting:
I will integrate search engine optimisation tactics throughout the copy I write and the imagery I add to your website. My focus will be to create engaging content that keeps website visitors reading.
I can (and have a lot of experience in) writing biographies for Directors and employees. I can also write an ‘About’ section for you where people can learn who you are and why they should choose your business.
I also offer regular blog post writing, keeping your website relevant and ranking as highly as possible on search engines.
Page creation:
I will test and amend all pages required so they work well, are user friendly and accessible. I will design pages so they are call to action focussed, encouraging sales and enquiries.
Audit:
If you’d rather implement website changes yourself and just need some guidance, I offer website audits where I can review your website and provide you with a list of actions and the potential benefits this could bring your business. This would include a user journey review, strategy and implementation planning, Google Analytics and digital marketing advice.
Thank you for your response. ✨
Cotswolds Content 