Professional photography, whether it’s for your team, products or office location, is crucial when it comes to defining your brand and standing out from your competition. Have you ever looked at a company’s website or social media account with blurry, badly shot photos and instantly made the connection that their services and attention to detail must also be poor? I think we all have! If your clients associate your brand with high quality imagery that’s appealing to look at then that’s never a bad thing. Your business will be memorable for the right reasons.
A professional photo shoot for your business is a fruitful expense that can be shared across platforms such as your website, social media posts and adverts, email marketing banners and printed company literature. It’s not as if this content can only be used once either, with a bit of creative editing, that same photoshoot can be recycled further down the line for future marketing purposes multiple times.
Having imagery across your website doesn’t just make it more enticing for site visitors, Google likes it too. Featuring imagery on your website pages is good for SEO because you can name your images, add alt tags, title tags and create image sitemaps to help search engines index your site accurately. This can help your website rank higher on Google search.
Lastly (because I could just keep going), professional photography is the best way to capture the energy of your brand that you want your current and future customers to see. You want people to see friendly faces, beautiful location imagery from the area your business is based (appealing to the locals) and detailed photos of your products or services so people know exactly what they are investing in. And hey, if anyone in your team has a dog, use that loveable furball as part of your brand identity. Everyone loves a dog team photo!
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